A mobile website is quite different than your desktop website. The mobile audience wants information quickly and more directly. Usually the level detail on your desktop site just confuses the context of a mobile site along with offering fonts that are too small, images are too large, pages take forever to load, and Flash just doesn’t work.

70% of the world's population has a cell phone. That's 5 billion cell phone subscribers out of the 6.8 billion people! The United States is higher than the average with 90% of the population carrying a mobile phone.