Mobistreets

 

Sowe Bar | Kitchen

www.SoWePhilly.com

This is an example of a company with a great website that also saw the necessity for an optimized mobile site.  While the traditional website was quite appealing on the desktop, it was designed specifically for just that – desktops. On a mobile device, the site is not only difficult to read, it makes for a poor user experience. The mobile-optimized site keeps the user from scrolling around, zooming in and out, and straining their eyes. Google noted that 89% of smartphone owners take some kind of action after looking up local content, over 50% being a phone call to a business or service. With “Call Us” & “Find Us” buttons located at the top of the optimized site, the consumer is presented the action immediately, making for a great mobile-user experience.

NOW Guides

www.NOWGuides.com

Here is NOW Guides. This is a company that focuses on providing information to Washington, DC visitors with information on hotels, events, and dining. Since you rarely see visitors walking around the Nation’s Mall with computers, optimizing their site helped get all the information into the visitors’ hands without all the pinching and scrolling. When over 17 million people are visiting DC each year and spending almost $5.7 million in the process, NOW decided they couldn’t miss out any opportunity to attract more business to their company.   Get Mobilized and Get More Customers Today with MobiStreets!

The Difference
A mobile website is quite different than your desktop website. The mobile audience wants information quickly and more directly. Usually the level detail on your desktop site just confuses the context of a mobile site along with offering fonts that are too small, images are too large, pages take forever to load, and Flash just doesn’t work.
Can You Hear Me Now?
70% of the world's population has a cell phone. That's 5 billion cell phone subscribers out of the 6.8 billion people! The United States is higher than the average with 90% of the population carrying a mobile phone.
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