Sowe Bar | Kitchen
This is an example of a company with a great website that also saw the necessity for an optimized mobile site. While the traditional website was quite appealing on the desktop, it was designed specifically for just that – desktops. On a mobile device, the site is not only difficult to read, it makes for a poor user experience. The mobile-optimized site keeps the user from scrolling around, zooming in and out, and straining their eyes. Google noted that 89% of smartphone owners take some kind of action after looking up local content, over 50% being a phone call to a business or service. With “Call Us” & “Find Us” buttons located at the top of the optimized site, the consumer is presented the action immediately, making for a great mobile-user experience.
Here is NOW Guides. This is a company that focuses on providing information to Washington, DC visitors with information on hotels, events, and dining. Since you rarely see visitors walking around the Nation’s Mall with computers, optimizing their site helped get all the information into the visitors’ hands without all the pinching and scrolling. When over 17 million people are visiting DC each year and spending almost $5.7 million in the process, NOW decided they couldn’t miss out any opportunity to attract more business to their company. Get Mobilized and Get More Customers Today with MobiStreets!