You need a mobile website now more than ever!
Over 50% of all internet traffic comes from mobile devices as of February 2012.
Why? Because as the business owner or manager, you are busy doing what you do best, running and operating your business. You have done everything you thought was needed. But you didn’t realize that your website, which looks great on your desktop, looks terrible on a smartphone. Yet today, in spite of the proliferation of smartphones (could there be a day when the only type of mobile device is a smartphone?), less than 10% of businesses have a mobile-optimized site.
So what does your website look like on a smartphone? Traditional websites are typically built using Flash-technology, which translates to a poor, if not totally unreadable site on a smartphone’s two-inch screen. Sure, an iPhone user can view most normal desktop websites, but pinching and zooming in on tiny links does not translate to a good consumer experience. And studies prove that if the consumer has a bad experience on their mobile device, within 30 seconds they are on to the next search – which could possibly be your competition.
So how do we start? The old adage “content is king” still rings true, just knowing where to use the right content and most importantly – where not to use it. For the mobile web, the site needs to be designed for the mobile user experience. And that’s what we do best. Create your mobile website from your traditional version, utilizing the right amount of content, images, etc. in the proper format, with the most needed mobile user features displayed immediately such as “click to call”, “click for directions”, “click for reservation”. And that’s what this is about afterall, getting you more patrons.
So what are you waiting for?